Jon Millward – Blog

Exploring the curious corners of society and psychology.

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I was given unprecedented access to one million sex toy sales by Britain's number one adult retailer to find out what turns on and gets off 250,000 men and women...

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Down the Rabbit Hole: What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires

I was given unprecedented access to one million sex toy sales by Britain’s number one adult retailer to find out what turns on and gets off 250,000 men and women…

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Sep, 08 · in Studies
For the first time, a massive data set of 10,000 porn stars has been extracted from the world's largest database of adult films and performers. I've spent the last six months analyzing it...

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Deep Inside: A Study of 10,000 Porn Stars and Their Careers

For the first time, a massive data set of 10,000 porn stars has been extracted from the world’s largest database of adult films and performers. I’ve spent the last six months analyzing it…

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Feb, 14 · in Studies
Is online dating a different experience for men than it is for women? To find out, I conducted a 4-month experiment in the US and UK using 10 dummy dating profiles. Here’s what happened…

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Cupid on Trial: A 4-month Online Dating Experiment Using 10 Fictional Singletons

Is online dating a different experience for men than it is for women? To find out, I conducted a 4-month experiment in the US and UK using 10 dummy dating profiles. Here’s what happened…

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Jun, 19
Roughly once every 22 days, a convicted killer is executed in America’s busiest death house: the Huntsville “Walls” Unit in Texas. He cannot choose his final meal, but he CAN choose his final words...

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Death in Texas: Analyzing the Last Words of 478 Death Row Prisoners

Roughly once every 22 days, a convicted killer is executed in America’s busiest death house: the Huntsville “Walls” Unit in Texas. He cannot choose his final meal, but he CAN choose his final words…

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Apr, 06
Compliments are ubiquitous conversation devices, but did you know that most are totally unoriginal? With insights from psycholinguistics, I shine a light on the anatomy of a compliment...

Your [Noun] Looks So [Adjective]! — The Anatomy of a Compliment and Art of Giving One

Compliments are ubiquitous conversation devices, but did you know that most are totally unoriginal? With insights from psycholinguistics, I shine a light on the anatomy of a compliment…

Jan, 25
In this follow-up to Dirty Words, I survey dozens of escorts and analyze the adverts of over a thousand more to find out what it’s really like to be a call girl. The truth is a blend of the bizarre and the mundane and not to be missed...

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Life of a Call Girl: Fantasy vs. Reality

In this follow-up to Dirty Words, I survey dozens of escorts and analyze the adverts of over a thousand more to find out what it’s really like to be a call girl. The truth is a blend of the bizarre and the mundane and not to be missed…

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Jan, 06
I analyzed a million words extracted from 5000 reviews of UK escorts to find out how the mind of the average punter ticks. The results were interesting, unexpected and, at times, surprisingly hilarious.

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Dirty Words: A Probing Analysis of 5000 Call Girl Reviews

I analyzed a million words extracted from 5000 reviews of UK escorts to find out how the mind of the average punter ticks. The results were interesting, unexpected and, at times, surprisingly hilarious.

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Oct, 18
When you change something about your appearance, is the sudden feeling of being socially conspicuous really warranted, or is it just a trick of the mind?

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New Hairstyle Syndrome — The Illusion of Sudden Social Conspicuousness

When you change something about your appearance, is the sudden feeling of being socially conspicuous really warranted, or is it just a trick of the mind?

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Nov, 24
I sarcastically dissect a book for women called Top Tips for Girls and discover in the process that apparently common female worries include how to poop quietly and how to maintain perky breasts.

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Bad Advice for Girls

I sarcastically dissect a book for women called Top Tips for Girls and discover in the process that apparently common female worries include how to poop quietly and how to maintain perky breasts.

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Nov, 04
The 8 classic stages of heartbreak have a lot in common with a physical flesh wound. But as you'll see, that doesn't mean you can't get through them...


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Wounded: The 8 Stages of Heartbreak and How to (Probably) Get Through Them

The 8 classic stages of heartbreak have a lot in common with a physical flesh wound. But as you’ll see, that doesn’t mean you can’t get through them…

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Nov, 01
Bill Leff invited me onto WGN Radio - the most listened to talk show station in the midwest of America - to talk about my online dating experiment 'Cupid on Trial'.

Click here to listen...

My on-air interview about Cupid on Trial

Bill Leff invited me onto WGN Radio — the most listened to talk show station in the midwest of America — to talk about my online dating experiment ‘Cupid on Trial’.

Click here to listen…

Jul, 05

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