Jon Millward - Data Journalist

Down the Rabbit Hole: What One Million Sex Toy Sales Reveal About Our Erotic Tastes, Kinks and Desires

September 8, 2014

I was given unprecedented access to one million sex toy sales by Britain’s number one adult retailer to find out what turns on and gets off 250,000 men and women…

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Deep Inside: A Study of 10,000 Porn Stars and Their Careers

February 14, 2013

For the first time, a massive data set of 10,000 porn stars has been extracted from the world’s largest database of adult films and performers. I’ve spent the last six months analyzing it.

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Cupid on Trial: A 4-month Online Dating Experiment Using 10 Fictional Singletons

June 19, 2012

Is online dating a different experience for men than it is for women? To find out, I conducted a 4-month experiment in the US and UK using 10 dummy dating profiles. Here’s what happened.

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Death In Texas: Analysis of Death Row Last Words

Death in Texas: Analyzing the Last Words of 478 Death Row Prisoners

April 6, 2012

Roughly once every 22 days, a convicted killer is executed in America’s busiest death house: the Huntsville “Walls” Unit in Texas. He cannot choose his final meal, but he can choose his final words.

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Life of a Call Girl: Fantasy vs. Reality

January 6, 2012

In this follow-up to Dirty Words, I survey dozens of escorts and analyze the adverts of over a thousand more to find out what it’s really like to be a call girl. The truth is a blend of the bizarre and the mundane and not to be missed.

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Dirty Words: A Probing Analysis of 5,000 Call Girl Reviews

October 18, 2011

I analyzed a million words extracted from 5000 reviews of UK escorts to find out how the mind of the average punter ticks. The results were interesting, unexpected and, at times, surprisingly hilarious.

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Your [Noun] Looks So [Adjective]! — The Anatomy of a Compliment and Art of Giving One

January 25, 2012

Compliments are ubiquitous conversation devices, but did you know that most are totally unoriginal? With insights from psycholinguistics, I dissect the anatomy of a compliment.

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New Hairstyle Syndrome — The Illusion of Sudden Social Conspicuousness

November 24, 2011

When you change something about your appearance, is the sudden feeling of being socially conspicuous really warranted, or is it just a trick of the mind?

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